BASF Sportbusiness Excursion

BASF Sportbusiness Excursion

The EASM Conference 2008 will include a “BASF Sportbusiness Excursion” on Saturday 13th September. The excursion will be run as a circular tour through the Metropolitan Region Rhein-Neckar.

>> download the "BASF Sportbusiness Excursion" - timetable/programme

>> online registration for the daily ticket (175,00 Euro)


First Stop: New stadium of TSG 1899 Hoffenheim in Sinsheim

The first stop will be at the new stadium of TSG 1899 Hoffenheim. Jochen A. Rotthaus, the business manager, will give a lecture about the stadium and the club.

The new stadium of 1899 Hoffenheim in Sinsheim will be a lighthouse for the Metropolitan Region. The Groundbreaking Ceremony was on May 25th in 2007. The planned finishing of the stadium is in January 2009. The total capacity will be 30,180 roofed places for spectators. This number includes 9,210 places (maximum) in the standing room and 25,575  being seated (maximum). The hospitality area will spread over three levels with 1,300 business seats and 40 business loges. Furthermore there will be a fan pub for about 400 people. The visitors will find 2,500 parking places next to the stadium and 2,100 more places nearby.

The new stadium of 1899 Hoffenheim in Sinsheim is right by the A6 and with its excellent infrastructure waiting for the first division of the German soccer league and for the Women`s World Championship in 2011. Homepage:

Second Stop: SAP Arena

Finally we will visit the SAP Arena at Mannheim, one of the latest multifunctional arenas in Europe. The business manager Mr. Daniel Hopp will do a presentation on the arena.

With a facade of glass and aluminum and an impressive roof structure the SAP ARENA represents one of the most modern multifunctional sport arenas in Europe. Since 2005 the SAP ARENA is the home arena of the several time championship winner of the German national hockey league - the Mannheimer Adler.

But it is not just a sport arena. Furthermore the SAP ARENA is a modern entertainment location. The change from an ice hockey arena to handball or basketball arena or even to a concert or theatre stage is possible expeditious. Conference rooms and gastronomy facilities enabling the 44,200 square meters big SAP ARENA also to host events, congresses, meetings and exhibitions.


Third Stop: Hockenheimring Baden-Württemberg

At the second stop we will get a taste of formula one. Dr. Karl-Josef Schmidt, the business manager of Hockenheimring Baden-Württemberg, will give a lecture. Then we have lunch at the famous „Südkurve“ of Hockenheimring Baden-Württemberg.

Three things have made Hockenheim famous: Cigars, asparagus, and foremost its race track. In 1930, when Ernst Christ, a young citizen of Hockenheim, pursued the idea of founding a race track in his native town, no one was able to imagine the significance it would later have. Hockenheim’s council with mayor Philipp Klein promised its support for the race track project. An extensive construction began on March 23, 1932. The “First Motorcycle Race” in Hockenheim on May 29, 1932, showed that more than just a dream was coming true. The rise of the small town of Hockenheim began, for soon the name was known throughout the world.

During the last 76 years the track of the Hockenheimring was extended and modernized several times. Because of these sustainable measurements the today so called “Hockenheimring Baden-Württemberg“ is still one of the most famous race tracks in the world. Homepage:




Photos of the 16th EASM Conference in Heidelberg online!

Please remember the 16th EASM Conference with nice photos on our GSM website (which is in German language, the English version will be present...

Press releases

The press releases concerning the 16th EASM Conference 2008, including the European Square of Sport and the BASF Sport Business Excursion, are now...